2014年CES有哪些热点?

上网时间: 2014年01月08日? 作者:Jessica Lipsky? 我来评论 【字号: ? ?小】

关键字:CES? 国际消费电子展? CES 2014?

根据市场管理与顾问公司Accenture表示,随着业界厂商着重的焦点与市场趋势转移,今年的国际消费电子展(CES 2014)将展现有别于以往的新风貌。

Accenture公司通讯、媒体与技术部管理总监David Sovie表示,相较于往年着重展示电视与PC等较大型的传统设备,今年的CES上将出现更多个性化的设备,同时,这一转型趋势将会需要创新方式以实现数位化连结。

Sovie表示:“科技产业正过渡至一个更个人化、更数字化且更加互连的世界。PC逐渐退位,取而代之的是更多个人化设备、可穿戴技术以及由传感器实现的物联网(IoT),我们将在此看到预示未来的各种产品与技术。”

因应这一发展趋势, Sovie指出,CES将展示芯片设计者与工程师以各种方式为不断发展中的平台开发出新芯片方案。“针对结合更多更复杂功能的设备,行动芯片必须更具弹性以及强大的处理能力,才能实现较以往更多元且广泛的功能。”

在CES上最值得观注的发展趋势就是可穿戴式技术。由于价格持续降低、功能又越来越多,可穿戴式设备应用正快速成长中。Sovie预计2014年将会是可穿戴技术走出实验室阶段,迈向主流市场的转折点。

“这些设备将从利基型产品以及有趣的概念变成具有广大市场吸引力的商用化产品,”Accenture公司分析师Charles Hartley表示。

可穿戴市场将涵盖来自各领域的厂商,包括行动与PC市场的传统科技公司、健身器材业者以及流行产业,都致力于开发可穿戴设备,如Burg、Cookoo、MetaWatch、Pebbles、英特尔(Intel)与高通(Qualcomm)均将在CES展示最新可穿戴技术与产品。.

Sovie补充说,平板手机(phablet)预计也将袭卷今年的CES。根据Accenture的调查显示,2013年约出货3,000-5,000万部phablet,其中以多媒体爱好者以及亚洲用户居多。Sovie估计,这一出货数字预计将持续成长,可望在2016年时增加到1.5亿-2亿支。

“预计一走进CES后就会看见各家公司都抢进这个领域了。价格持续降低、电池寿命可高达... phablet预计将会成为下一波的竞争浪潮。我认为一连串传感器开关的出现带动了一系列的phablet应用。”

在CES上将可看到传感器广泛地应用在更多消费电子产品中,包括可穿戴设备、游戏、家电和行动设备。Sovie指出,一般手机中有6到10个传感器用于侦测各种参数,未来还有更多的需求将随着传感器技术而”爆发”。

Hartley强调,MEMS技术的进步带动传感器朝向更智能且更高效的方向发展。Accenture预期将在CES看到来自Hillcrest Laboratories、MEMS Industry Group与SoftKinetic等供货商展示更加小型化、更坚固耐用以及针对特定应用的传感器。

“像加速度计和陀螺仪等基本组件正普遍应用在智能手机中。接下来,眼球追踪技术将会是某些特定设备设备的必备组件。”此外,Sovie补充说可用于化学分析的传感器也将出现,“从而使更多设备必须链接到因特网上。”

随着越来越多的设备彼此互连,Sovie说,芯片设计人员将得以让各种传感器整合于芯片组中。Sovie指出,目前在可穿戴设备市场展现强劲成长的数字健康与健身产品,也是CES上值得关注的趋势之一。在今年CES上,该领域的参展商就有300家之多,较去年的数目增加了40%。

“随着新产品不断从现有平台的基础上扩展,可穿戴的健身热潮将会延续下去;同时,用于检测个人生命体征与身体健康情形的新传感器技术也正在开发中,”Hartley说。

此外,今年CES上的3D打印参展商也较去年增加3倍达到26家,Accenture预计这项技术将会扩展应用于航空、汽车、工程与医疗等产业中。Sovie预计,当价格降至500美元的价格点开始,一般消费者将可更易于接触到3D打印技术及其应用。

虽然在CES对于电视的关注度不如个人移动设备,但Sovie表示,在CES 2014上仍然会有4K TV等多款超高分辨率电视产品展示。

编译:Susan Hong

参考原文:Industry Analyst Predicts Hotspots at CES: Wearables, sensors will be big players in 2014,by Jessica Lipsky>

This year’s International Consumer Electronics Show (CES) will look different from previous events as companies shift their focus and storylines, an industry analyst group says.

Accenture, a management and consulting firm, says the Las Vegas tradeshow will feature more personalized devices while moving away from larger, more traditional CES staples such as televisions and PCs. David Sovie, managing director of Accenture’s Communications, Media, and Technology group, says the transition will call for new and innovative ways to connect digitally.

“The industry is moving to a much more personalized, much more digital, much more connected word. It is less about computers and more about personal devices, wearable technology, and sensors enabling the Internet of Things,” Sovie said in an interview with EE Times. “We will see things that are the harbingers of the future.”

Following this trend, Sovie says CES will showcase the wide variety of ways chip designers and engineers can create chipsets to serve evolving platforms.

“I think that’s going to be a combination of increasingly more sophisticated multipurpose devices, so I need to think about mobile chipsets that have flexibility plus processing power to enable a wider range of functionality than existed before.”

Chief among the evolving technologies to watch at CES is wearable technology, a growing sector due to decreased price points and increased functionality. 2014 will be an inflection point for wearables as devices leave the laboratory and become mainstream, Sovie added.

“These devices will reveal a shift from mostly niche products and interesting concepts to more broad market appeal, substantial commercial products, and growth in consumer comfort-levels with them,” wrote Charles Hartley, media and analyst relations for Accenture.

The wearable market hosts a wide cross-section of players, with traditional tech companies serving the mobile and PC markets, fitness companies, and fashion companies converging to develop wearables. Accenture cited Burg Ltd., Cookoo, MetaWatch, Pebbles, Intel, and Qualcomm among companies exhibiting wearables at CES.

Sovie addied that CES will be abuzz with “phablet frenzy,” as Accenture surveys show strong adoption of the factor size among multimedia enthusiasts and Asian populations. Thirty to 50 million phablets sold in 2013, Sovie estimated, and the number is likely to rise to 150 million to 200 million by 2016.

“My expectation is going into CES is you’ll see a wide range of companies enter into this space. Prices are down, battery life is up… phablets will likely be next wave of competition. I do think that the emergence of a wide range of sensor switches [is] enabling a whole suite of uses for phablets.”

Sensors are “the story behind the story” at CES as a variety are applied in more consumer electronics, including wearables, gaming, household appliances, and mobile devices. Sovie noted that a typical mobile phone has six to 10 sensors measuring various factors, and demand will increase as sensor technology "explodes."

Advances in MEMS technology are spawning smarter, more effective sensors, Hartley noted. Accenture expects to see more miniaturized, durabl,e and use-specific sensors at CES and listed Hillcrest Laboratories, MEMS Industry Group, and SoftKinetic as sensor vendors.

“The basic stuff like accelerometers and gyroscopes are becoming pretty ubiquitous for any smartphone. I think the eye tracking is going to be a requirement for certain types of devices,” Sovie says, adding that he also sees sensors for chemical analysis coming on line. “This is allowing a wider range of devices to be tethered to the Internet.”

As more devices become connected, Sovie says chip designers will have the opportunity to integrate a wide range of sensors into chipsets.

Sovie cited digital health and fitness products -- which are also strong players in the wearables market -- as a trend to watch at CES. The number of exhibitors at this year’s show increased by 40 percent to almost 300 companies.

“The wearable fitness boom will continue with new products unleashed from existing platforms, as well as new sensor technologies for detecting more about people’s biometrics and well-being while on the go,” Hartley wrote.

The number of 3D printing exhibitors will triple at International CES to 26 exhibitors, and Accenture anticipates the technology will be introduced for the aerospace, automotive, engineering, and medical industries. Beginning at the $500 price point, Sovie expects 3D printing to become more accessible to the general consumer.

Although CES has become less about television and more about mobile, Sovie says there will still be plenty of floor space for ultra-high-definition TVs, including 4K televisions.

“There’s definitely a hardcore group of TV enthusiasts who are willing to shell out big dollars for the newest, greatest technology,” he said.

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