谷歌Chromecast?我一年前就在华强北见过了

上网时间: 2013年08月12日? 作者:David Blaza? 我来评论 【字号: ? ?小】

关键字:Chromecast? 深圳华强北? 中国版Chromecast?

China Beat Google to Chromecast

David Blaza, Tech & Semiconductor Marketing Insider

When I saw Google's Chromecast launched last week I had a moment of déjà vu. I bought a very similar product for about $40 in June 2012 in Shenzhen while wandering the awesome Huaqiangbei market.

I was drawn to the product because it was a homegrown Chinese product sporting the latest ARM core at the time (Cortex A5). It turned any HDMI TV into a giant streaming display.

I never had much luck making it work because the software and interface (in Chinese of course, duh!) was hard to use. I didn't think much about it until I saw Chromecast and suddenly I had one of those inflection-point moments and a lot of questions.

Why was Google first to mass market a device like this in the US over a year later? Where was Apple, HP, or Sony? How is it obscure Chinese fabless companies (TeleChips in this case) are designing these products, not Viewsonic or Logitech? Was Chromecast the result of some Google engineer wandering the Huaqiangbei video hall like me?

I immediately ordered the $35 product. I will review it when it arrives, but the larger issue for me is about how innovative tech products come to market.

Just as Michael Dell launched a multi-billion dollar company from his dorm room using cheap modular PC parts from Taiwan right under the noses of IBM and HP, we are seeing a new generation of “makers” taking cheap standard parts and creating clever new products. This time though it's the software that will differentiate and deliver winners.

Blaza buys a Chromecast-like device in a Shenzhen market in 2012.

I think this doesn’t bode well for Apple, Intel, Microsoft, HP (again), Sony, and maybe even Samsung. Cheap, fast (ARM) processors, ubiquitous wireless connectivity and the cloud are going to bring us some very cool new devices that will unseat some of the current big tech incumbents.

Big talk, I know, but history (and the innovator's dilemma) means that this is inevitable. Large companies find innovation hard. They either acquire the companies that threaten them or sadly disappear. But somehow Google can still act like a startup and that's fascinating to watch with a product like Chromecast.

Should more companies give their engineers some free rein to innovate and take some risks? There was a time when great products came out of HP and yet I hear nothing from them these days even during a time of rapid change and easy access to cool technology.

The main focus of this blog is to look at the Internet of Things. I see Chromecast as part of that movement because almost every home has a TV. The ability to use the TV as an interface for displaying data opens up incredible possibilities for all those sensors and video applications that are starting to appear.

Google's ace in the hole here is software, taking today's technology and making it useful, something many other folks are doing on Kickstarter. Google has shown us with Chromecast that a large company can be nimble but what other big tech player do you see doing this?

I think we are at a huge inflection point because the parts are there, the connectivity and cloud services are in place; all it takes is a spark!

The Telechips TCC8925 powers the device from the China market.

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