各大公司垂直整合,外包制造风光不再

上网时间: 2012年08月10日? 作者:Tam Harbert? 我来评论 【字号: ? ?小】

关键字:外包制造?

Is Outsourcing Losing Its Appeal?

Tam Harbert

Vertical integration? Manufacturing in-house? The last few weeks I've been reading things that make me think I'm living in the 1980s.

For more than 20 years now, the conventional wisdom has been that companies should focus on design and marketing and outsource the rest. This gave rise to a whole new electronics manufacturing industry. Indeed you could even say it was the birth of the modern supply chain, in which different pieces of the product are made by different companies, then put together by a contract manufacturer, and finally marketed and sold under a specific company's brand, such as Dell or Hewlett-Packard. These OEMs don't make their own parts, and they certainly don't do their own manufacturing.

Now along comes Google (Nasdaq: GOOG) with its Nexus Q wireless home media player, which is being built right in Silicon Valley, presumably by American workers. Google isn't giving up much information about the factory, including its exact location, but the company apparently gave The New York Times a tour. In a recent article, the newspaper reported that the product was being assembled "in a large factory 15 minutes from Google headquarters" and that it saw "hundreds of workers" at the plant. The article also noted that Google was using a contract manufacturer.

It would really be a surprise if Google started hiring assembly workers. Although, come to think of it, the company manufactured its own servers for years. And last year there was speculation that Google was considering making its driver-less cars in the United States.

Could this be a trend? The NYT article noted that General Electric Co. (NYSE: GE) and Caterpillar have recently brought some manufacturing back to the United States, and speculated that this just might be the beginning of resurgence in building products at home. In fact, the Boston Consulting Group reported last spring that a third of American companies with revenues of $1 billion or more were either planning or considering moving manufacturing back to the United States.

Then there's Lenovo. It's not moving more manufacturing to the States, but it is doing more of its own manufacturing. An article in last week's Wall Street Journal explains how the company is bucking the trend of using contract manufacturers. Lenovo sees competitive advantage in owning its own factory and using its own employees. It currently owns eight factories around the world and plans to build three more.

"Selling PCs is like selling fresh fruit," Lenovo CEO Yang Yuanqing told the WSJ. "The speed of innovation is very fast, so you must know how to keep up with the pace, control inventory, to match supply with demand and handle very fast turnover."

For example, Lenovo was able to adjust quickly last year when the Thailand floods caused a hard drive shortage. Certain types of hard drives were in short supply, while others were not, so it just shifted manufacturing to products for which it could get drives, enabling the company to increase market share, according to Gerry Smith, Lenovo's supply chain senior vice president.

Bringing more manufacturing in-house is part of a strategic plan set in 2009, according to Smith, when the company "came to the conclusion that even though all our other competitors are going in the other direction… we can move faster if we're more vertically integrated."

The future will tell whether the pendulum is indeed swinging back to in-house manufacturing. Meanwhile, it's worth watching Google, Lenovo, and any other companies going retro. It could have major implications for the worldwide supply chain.


[ 投票数:? ] 收藏 ??? 打印版 ??? 推荐给同仁 ??? 发送查询 ??? ?订阅杂志

评论
免费订阅资讯速递
信息速递-请选择您感兴趣的技术领域:
  • 安防监控
  • 便携设备
  • 消费电子
  • 通信与网络
  • 分销与服务
  • 制造与测试
  • 工业与医疗
  • 汽车电子
  • 计算机与OA
  • 电源管理
  • 无源器件与模组
  • 新能源
  • 供应链管理
论坛速递
相关信息
  • 什么是外包制造?
  • 国际电子商情提供相关外包制造技术文章及相关外包制造新闻趋势,及更新最新相关外包制造电子产品技术

?新浪微博推荐
Global Sources


编辑推荐
?大家正在说


打开微信“扫一扫”,打开网页后点击屏幕右上角分享按钮

1.扫描左侧二维码
2.点击右上角的分享按钮
3.选择分享给朋友
电子元器件数据手册下载
数据手册搜索

Datasheets China.com

《汽车电子特刊》

汽车电子系统在现代的汽车中占有的比重越来越高,对产品设计的工程师来说,产品的设计和验证面临着很多的挑战。本期《汽车电子特刊》将会向您呈现ADI技术对于汽车电子行业的应用等,还有IIC汽车电子论坛的精彩回顾哦!

扫一扫,关注最新资讯

esmc