潜伏在10亿中国手机用户上的商机

上网时间: 2012年08月09日? 作者:Junko Yoshida? 我来评论 【字号: ? ?小】

关键字:ITS?

Yoshida in China: Leveraging one billion smartphones

Junko Yoshida

China has a plan. Well, since when hasn’t China had a “national plan”? Lately, the Chinese planning fixation is aimed at anything that might pose a hindrance to the nation’s new economic growth engine. The latest example is China’s effort to conquer its increasing urban traffic congestion by developing an intelligent transport system (ITS).

The idea of offering traffic management services through ITS is not new. You want a user to see — just by looking at his mobile phone — how close is the cab he ordered, or how long he must wait for the next bus.

The difference with China’s ITS ambitions is the government’s focus on a billion mobile phone users in the country.

China is refining ITS applications for smartphones – applications meant to help users transfer between trains, buses and planes. Last week, the Ministry of Transport in China unveiled a national plan for the transportation sector in 2012-20, aiming to promote ITS development and fostering more private investment.

Traffic jams are a serious issue. Some forecast that the number of vehicles in China will exceed 200 million in 2020.

HTC: Not exactly a falling sky, but…

HTC, the world’s 4th largest smartphone manufacturer (in terms of units, by IDC; see the table below), told its shareholders last Friday that it expects to post sequential decreases in both sales and gross margin in the third quarter.

HTC reported second-quarter consolidated revenues of NT$91.04 billion (US$3.04 billion), in line with its targeted NT$91 billion, which had been cut from an original target of NT$105 billion. Gross margin and operating margin for the second quarter came to 27.01% and 9%, respectively.'

Troubling is a dwindling pattern for HTC’s numbers when compared to those of a year ago. Second-quarter sales represented a 34.3% increase, but were 26.8% lower than those posted in the second quarter a year ago. Meanwhile, gross margin and operating margin showed improvement from the prior quarter, but decreases compared to the same period of 2011.

HTC generated net profits of NT$7.4 billion, or NT$8.90 a share, in the second quarter of 2012. Profits declined more than 50% from a year earlier, but rose more than 60% between quarters.

Things aren’t exactly looking up for HTC, either. HTC estimated third-quarter sales at NT$70-80 billion. Gross margin and operating margin are forecast to reach 25% and 7%, respectively.

Worldwide smartphone unit shipments and market share in Q2, 2012

标签 嵌入式系统??

[ 投票数:? ] 收藏 ??? 打印版 ??? 推荐给同仁 ??? 发送查询 ??? ?订阅杂志

评论
免费订阅资讯速递
信息速递-请选择您感兴趣的技术领域:
  • 安防监控
  • 便携设备
  • 消费电子
  • 通信与网络
  • 分销与服务
  • 制造与测试
  • 工业与医疗
  • 汽车电子
  • 计算机与OA
  • 电源管理
  • 无源器件与模组
  • 新能源
  • 供应链管理
论坛速递
相关信息
  • ITS是什么意思
  • ITS是英文Intelligent Transport System的简称,中文意思是智能交通系统,是一种将先进的信息技术、数据通讯传输技术、电子传感技术、电子控制技术以及计算机处理技术等有效地集成运用于整个交通运输管理体系,而建立起的一种在大范围内、全方位发挥作用的,实时、准确、高效的综合运输和管理系统。

?新浪微博推荐
Global Sources


编辑推荐
?大家正在说


打开微信“扫一扫”,打开网页后点击屏幕右上角分享按钮

1.扫描左侧二维码
2.点击右上角的分享按钮
3.选择分享给朋友
电子元器件数据手册下载
数据手册搜索

Datasheets China.com

《汽车电子特刊》

汽车电子系统在现代的汽车中占有的比重越来越高,对产品设计的工程师来说,产品的设计和验证面临着很多的挑战。本期《汽车电子特刊》将会向您呈现ADI技术对于汽车电子行业的应用等,还有IIC汽车电子论坛的精彩回顾哦!

扫一扫,关注最新资讯

esmc